Whether you travel for business, pleasure, or a combination of the two, the ever-popular "Culture Shock!" series belongs in your backpack or briefcase. Get the nuts-and-bolts information you need to survive and thrive wherever you go. "Culture Shock!" country guides are easy-to-read, accurate, and entertaining crash courses in local customs and etiquette. "Culture Shock!" practical guides offer the inside information you need whether you're a student, a parent, a globetrotter, or a working traveler. "Culture Shock!" at your Door guides equip you for daily life in some of the world's most cosmopolitan cities. And "Culture Shock!" Success Secrets guides offer relevant, practical information with the real-life insights and cultural know-how that can make the difference between business success and failure. Each "Culture Shock!" title is written by someone who's lived and worked in the country, and each book is packed with practical, accurate, and enjoyable information to help you find your way and feel at home.
I thought this book was useful for the cultural communication aspects. The majority of the book centers on if you are to have a medium to long term stay in Thailand, complete with a local staff, and/or to purchase a local company. Although the information was useful on how to set up organizations and create an acceptable office atmosphere, the details on the personal interaction is where the book is most useful. This info is timeless, and still applicable 11 years after the book was written, as opposed to the statistics provided on the business and economic climate. This book is very helpful for my company, [...] Justin
Good starting place....
Published by Thriftbooks.com User , 24 years ago
I found the culture shock series to be enjoyable reading accross the board, and this business based volume both informative and largely up to date. The business information is based on 98 which makes it only slightly dated, with only the latest goverment incentives missing. The sections on dealing with culture differences were very enlightening (non-confrontational style of thailand verses the "you are just a cog, and here is an in your face review of performance" style of the western world). The rehashing of basics you'll find other places is placed here just in case you missed it (not touching a thai's head, use of left hand, etc.). Although this wouldn't be my only source of information, it is a valuable one in a limited field.
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