Succeeding Like Success: The Affluent Consumers of Asia

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Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key consumption trends today and in 10 years' time are systematically described

Format:Paperback

Language:English

ISBN:0470822104

ISBN13:9780470822104

Release Date:March 2007

Publisher:John Wiley & Sons

Length:177 Pages

Weight:0.68 lbs.

Dimensions:0.6" x 5.5" x 8.3"

Related Subjects

Business Business & Investing Economics

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Succeeding Like Success: The Affluent Consumers of Asia

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