Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers: 12 Essential Principles for Winning the War for Customers

Name: Sun Tzu: Strategies for Marketing
Item: Sun Tzu Strategies for Winning the Marketing War: 12 Essential Principles for Winning the War for Customers
Rating: 5
Author: Thriftbooks.com User

by Gerald A. Michaelson, Steven W. Michaelson, Steven Michaelson

Battle-tested strategies for marketing your product or service to victory

Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down the classic The Art of War into "The Principles of the Marketing War," such as:

Organization of Intelligence: Know your market as well as you know yourself Economy of Force: Assess accurately where you employ your resources Simplicity: Even the simplest plans are difficult to execute

Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. The book features real-life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns.

Format:Paperback

Language:English

ISBN:0071427317

ISBN13:9780071427319

Release Date:November 2003

Publisher:McGraw-Hill Companies

Length:200 Pages

Weight:0.80 lbs.

Dimensions:0.7" x 6.0" x 9.1"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing Economics Industries & Professions Marketing Marketing & Sales

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Sun Tzu: Strategies for Marketing

Published by Thriftbooks.com User , 21 years ago

Some of the wisest words for marketing professionals can be found in this book, not only because Gerald Michaelson' extensive studies but also by the fascinating framework he uses. Applying Sun Tzu's philosophy to marketing makes a lot of sense. Sun Tzu's the Art of War contains a great deal of wisdom applicable to marketing and Mr Michaelson illustrates this beautifully. Marketing professionals from all cultures will enjoy this book, as it makes relevant the universal paradox of business - that strategy must be like water, with form yet formless, and most robust when it is least rigid. Such ancient Taoist's insights are prsented here in a fresh and entertaining style that will enlighten every marketing mind.

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Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers: 12 Essential Principles for Winning the War for Customers

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