Covers the essential aspects of sales, including motivation, finding prospects, analyzing needs, making presentations, handling objections, closing a sale, and following up successful sales. This description may be from another edition of this product.
There is no difference of opinion about how successful salespeople become and remain successful. You can read long books, philosophical books and books filled with examples and inspiration. The rules are virtually the same. There are no secrets in Barry J. Farber's book, but there are lots of verities. It is a brief, repetitive and yet comprehensive compilation of the basics. You learn what you ought to do and then you get a check list that you can use to monitor your progress. This is a simple, short and fairly complete presentation for any new salesperson. It lacks a treatment of the preliminary closing techniques that are important in discretionary buys, but that is all that is missing. Because it is thorough and clear, recommend this handy manual to sales trainers and aspiring salespersons who want a tidy, well-organized presentation on fundamental sales strategies.
a must read for the business community
Published by Thriftbooks.com User , 25 years ago
Barry Farber helps you focus on what is crucial to selling and gives practical guidance on how to achieve and succeed!
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