Sustainable Marketing: A Holistic Approach

by Mark Peterson

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This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.

Format:Paperback

Language:English

ISBN:1526494639

ISBN13:9781526494634

Release Date:September 2021

Publisher:Sage Publishing Ltd

Length:440 Pages

Weight:1.66 lbs.

Dimensions:0.9" x 7.5" x 9.3"

Related Subjects

Business Business & Investing Economics

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Sustainable Marketing: A Holistic Approach

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