Systematic Consumer-Driven Innovation in Mature Food Categories

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The book, targeted to academia and practitioners, introduces a systematic product development methodology, Rule Developing Experimentation (RDE), which is particularly effective for innovation and NPD... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:3838387686

ISBN13:9783838387680

Release Date:July 2010

Publisher:LAP Lambert Academic Publishing

Length:228 Pages

Weight:0.75 lbs.

Dimensions:0.5" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

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Systematic Consumer-Driven Innovation in Mature Food Categories

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