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Paperback Tarification du Transport des Voyageurs: Module Trois [French] Book
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ISBN: 179447062X

ISBN13: 9781794470620

Tarification du Transport des Voyageurs: Module Trois [French]

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Les si ges de classe conomique se ressemblent tous mais leur prix varie norm ment. Les fluctuations de la demande, le produit p rissable et la capacit relativement fixe ont amen les transporteurs adopter une strat gie de tarification variable, qui cible diff rents segments de march afin de contr ler la demande et d'accro tre les rentr es. C'est le rapport entre le prix et la demande qui est la base de cette strat gie. Dans le module 2, nous avons vu la part de la demande dans l' quation. Nous allons maintenant nous pencher sur la tarification.

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