Technical Marketing Communication: A Guide to Writing, Design, and Delivery
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Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in com mon. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials using: The benefit of the benefit to tell a marketing story; 3 As every headline must achieve; 5 call-to-action options; Focal and emotional integration; Grids to design effective layouts; Icons, indexes, and symbols for images; And much more After reading this book, you'll be prepared for every as pect of technical marketing-whether you want to oversee marketing creatives or earn extra money as a freelancer.
Format:Paperback
Language:English
ISBN:1631572660
ISBN13:9781631572661
Release Date:April 2016
Publisher:Business Expert Press
Length:160 Pages
Weight:0.69 lbs.
Dimensions:0.3" x 6.0" x 9.0"
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