Telephone Survey Methods: Sampling, Selection, and Supervision
(Book #7 in the Applied Social Research Methods Series)
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Book Overview
What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this book offers researchers a guide to thinking about and executing telephone surveys from generating phone numbers to structuring the work of interviewers and supervisors. New to this edition are a focus on the total survey error concept, a comparison of CATI (computer-assisted telephone interviews) with PAPI (paper and pencil inventory) procedures, mixed-mode surveys and new telecommunication technologies. In addition, the book covers such topics as h
Format:Paperback
Language:English
ISBN:0803953070
ISBN13:9780803953079
Release Date:August 1993
Publisher:Sage Publications, Inc
Length:192 Pages
Weight:0.62 lbs.
Dimensions:0.5" x 5.5" x 8.5"
Customer Reviews
1 rating
A bit dated, but a still useful examination of telephone survey methods
Published by Thriftbooks.com User , 14 years ago
A very solid introduction to telephone survey methods. Want to know about the Birthday method of selecting someone from the household to interview? See pages 97-98. This is much slicker than older methods (such as Kish's, which I once used on a phone survey)--and meets standards of probability very nicely. And it is much easier to use than older techniques. What else is in this slender volume (text is about 136 pages)? How to develop a probability sample to survey people; selecting actual respondents (e.g., the birthday method); supervision and training of interviewers. A nice work on an important subject for those considering telephone surveys.
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