Television and Its Viewers: Cultivation Theory and Research

by Michael Morgan and James Shanahan

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Book Overview

How does television influence people? Cultivation research examines the relationship between how much television people watch and what they believe: avid viewers' beliefs are very different from those of occasional viewers. James Shanahan and Michael Morgan, leading scholars in this field, explore the differences in viewers' beliefs on issues such as violence, sex roles and political attitudes. Their compelling account, the first book-length study of this important and controversial area, will be of interest to students and scholars in communication, sociology, political science and psychology.

Format:Paperback

Language:English

ISBN:0521587557

ISBN13:9780521587556

Release Date:September 1999

Publisher:Cambridge University Press

Length:284 Pages

Weight:1.05 lbs.

Dimensions:0.7" x 6.0" x 9.0"

Related Subjects

Arts, Music & Photography Film & Television Humor & Entertainment Modern (16th-21st Centuries) Performing Arts Politics & Social Sciences Social Science Social Sciences Sociology Television

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Television and Its Viewers: Cultivation Theory and Research

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