The 1% Windfall: How Successful Companies Use Price to Profit and Grow

by Rafi Mohammed

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Book Overview

"This breakthrough 'how to' book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations." -- Richard Spaulding, Member of the Board of Directors, Scholastic Corporation

Rafi Mohammed, author of The Art of Pricing, shows businesses how to reap financial windfalls and sustain growth using the underexploited and often overlooked strategy of setting prices.

Format:Hardcover

Language:English

ISBN:0061684325

ISBN13:9780061684326

Release Date:March 2010

Publisher:Harper Business

Length:256 Pages

Weight:0.96 lbs.

Dimensions:1.0" x 6.6" x 9.3"

Related Subjects

Business Business & Investing Business Mathematics Economics Management & Leadership Marketing & Sales Pricing Sales & Selling Skills

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The 1% Windfall: How Successful Companies Use Price to Profit and Grow

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