Thirty Six Biggest Mistakes Salesmen Make & How to Correct Them
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Book Overview
The definitive guide to successful selling. This classic work shows sales people in all fields and industries how to identify those small and not-so-small mistakes which can be fatal in closing deals.... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0139189610
ISBN13:9780139189616
Release Date:May 1975
Publisher:Prentice Hall
Related Subjects
Business Business & Investing Economics Marketing Marketing & Sales Sales & SellingCustomer Reviews
1 rating
Still relevant after all these years
Published by Thriftbooks.com User , 24 years ago
Some might consider Mr Kahn's book to be a potboiler because it was written in l963. It is still a super book. It's short--200 pages. It is well indexed. It does not matter if you are selling advertising, 747 aircraft, vacuum cleaners or computers you cannot avoid the timeless truths shown here. Thirty-six times, Kahn states a principle, illustrates it with many anecdotes and the tells you how to apply what you have learned. Resist the temptation to read this book in a few sittings. Rather--read a chapter a day, they're short, for six months. Keep a copy in your briefcase. In six months you will have jumped several levels in performance.
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