The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years
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Rated 5 starsExpert Guidance to Almost Unlimited Opportunities
With regard to the meaning and significance of the title, Mahajan and Banga explain that 86% of the world has a per capita gross national product (GNP) of less than $10,000 per year. So what? Not only do those markets represent the future of global commerce; "they also present rich opportunities for companies that have the imagination and creativity to envision [consumers within those markets]. But you won't recognize these...
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Rated 5 starsThe markets are there, but the rules are vastly different...
Business is obviously always on the lookout for growth opportunities. In the book The 86% Solution - How To Succeed In the Biggest Market Opportunity of the 21st Century by Vijay Mahajan and Kamini Banga, the argument is made (and quite effectively) that the largest new markets are in the developing countries... 86% of the world. However, the rules are significantly different in those markets... Contents: The Lands of...
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Rated 5 starsDifferent Market Strategies for the New Lands of Opportunity
"Around the same time that we were engaged in this work, C.K. Prahalad and others were focusing attention on the same areas of the world from a different perspective. In his insightful work ‘The Fortune at the Bottom of the Pyramid,’ he points out the potential of the poorest citizens of the world. But the poorest of the poor are just one segment of these markets. Will you know how to meet the needs of the growing middle class...
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Rated 5 starsBook report by HBS Working Knowledge
The 86 percent" here is an estimate of people living in countries with per capita gross national product of less than $10,000. Of the world's six billion-plus inhabitants, only 14 percent live in countries where this measure is over $10,000. According to Vijay Mahajan and Kamini Banga, companies can no longer afford to not pay attention to emerging economies. Their book is a persuasive argument that is full of nitty-gritty...
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Rated 5 starsGold in the Crumbs
For years the developed world has been viewed as the "mother lode" for worldwide business. Companies poured their resources into serving the 14 per cent of the world's population that is fortunate enough to live there. According to the authors, Vijay Mahajan, former dean of the Indian School of Business and current holder of the Harbin Centennial Chair in Business at the university of Texas in Austin and Kamini Banga, an...
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