The title describes how Kennewick School District focused on elementary reading, basedlined it currently performance of 57% at standard in 1996, set a clear goal of 90%, and created the rationale, assessment, reporting, and accountability systems to get to to goal. Describes role of board, superintendent, principals. Describes what works and did not work. Details organization and operation of the Reading Foundation, a multi-district non-profit organization which encourages parents to read aloud with their child 20 minutes a day from birth.
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