The Advertising Effect: How to Change Behaviour
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Book Overview
Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.
Format:Paperback
Language:English
ISBN:0195593928
ISBN13:9780195593921
Release Date:July 2014
Publisher:Oxford University Press
Length:240 Pages
Weight:0.80 lbs.
Dimensions:0.6" x 6.0" x 8.9"
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