The ability to communicate. To capture interest. To persuade. With it you'll open doors, advance your career, create rewarding relationships, gain respect, and prosper in every area of your life.... This description may be from another edition of this product.
A superior book on interpersonal communications, with an emphasis on being persuasive. The "winning" in the title refers to "winning people over" and to the "win-win" approach that Stettner so energetically advocates. Proposes a three-step model for effective persuasion: prepare, listen, and then speak. Wisely accentuates the first two stages, which are typically ignored or inadequately addressed by ineffectual persuaders. Furnishes first-rate material on establishing credibility, employing "the magic of three," listening nonjudgmentally (particularly under less-than-ideal conditions--e.g., when we find the speaker annoying or the message distasteful), asking questions effectively (going well beyond the standard open-versus-closed discussions), and exhibiting enthusiasm. Highly recommended.
Fascinating, easy-to-use suggestions that really helped me
Published by Thriftbooks.com User , 24 years ago
I can honestly say that this book has been a huge help to me in a variety of business situations. I used to dread being selected to run meetings and make client presentations. Stettner's suggestions have given me a lot more confidence and a much stronger ability to organize what I'm saying and make points persuasively. Learning to listen more effectively has also helped me in a number of difficult one-on-one negotiations. Unlike the reader below, I found the book to be well-organized and interesting throughout. Stettner's common-sense approach makes for a refreshingly non-technical read. I'd recommend it to anyone.
A Fine Mastery of Communication Skills
Published by Thriftbooks.com User , 25 years ago
I've read many, many books with a somewhat similar topic and I have to truly compliment Mr. Stettner for this one. This book will definitely help you in your daily dealing with people, family members and especially for those working in corporate world. It prepares you and provides pointers that help you strategize your thoughts before speaking. As Mr. Stettner would say "Prepare, Listen and Speak". For my job as a Public Affairs person, I am extremely please with the suggestions in the book. Personally and professional, I value this book as a "wise" investment and one that I will refer back to for a long time.
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