The Bare Bones Introduction to Integrated Marketing Communication

by Robyn Blakeman

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Book Overview

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

Format:Hardcover

Language:English

ISBN:0742555402

ISBN13:9780742555402

Release Date:December 2008

Publisher:Rowman & Littlefield Publishers

Length:312 Pages

Weight:1.40 lbs.

Dimensions:1.0" x 6.0" x 9.1"

Related Subjects

Business Business & Investing Communication & Media Studies Economics

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The Bare Bones Introduction to Integrated Marketing Communication

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