The Blueprint for Franchising a Business
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Book Overview
Franchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company's chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering. And he reveals the pros and cons of franchising, the six basic indicators of franchising success, how to structure a franchise, and how to sell a franchise.
Format:Hardcover
Language:English
ISBN:0471856177
ISBN13:9780471856177
Release Date:October 1987
Publisher:Wiley
Length:256 Pages
Weight:1.30 lbs.
Dimensions:0.9" x 6.6" x 9.6"
Customer Reviews
1 rating
And old, but really good book about franchising...
Published by Thriftbooks.com User , 15 years ago
I dont know why this book have not any review, but I recently read it and I was surprised about all the good advise topics included in this book. I think is a realy good book.
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