A history of the Blue Cross and Blue Shield system, America's largest and oldest health insurer, from its beginnings to the 1990s. It draws on company archives and shows how its management has pursued the goal of health care coverage over seven decades of social and economic change.
This is a thoroughly-researched and well-documented book. It's an excellent look at the history of the health insurance industry. It should be required reading for anyone interested in health care policy.
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