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Paperback The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors Book
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ISBN: 0742555518

ISBN13: 9780742555518

The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors

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Format: Paperback

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Book Overview

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

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Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Communication & Journalism Communication & Media Studies Marketing & Sales Media Studies

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