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Paperback The Brand Glossary Book
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ISBN: 1403998094

ISBN13: 9781403998095

The Brand Glossary

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Format: Paperback

Condition: Very Good

$10.39
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Book Overview

Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.

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Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Management & Leadership Marketing Marketing & Sales Product Management Strategy & Competition

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