The Brand Marketing Book

by Joe Marconi

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Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0844222577

ISBN13:9780844222578

Release Date:November 1999

Publisher:McGraw-Hill Companies

Length:247 Pages

Weight:1.36 lbs.

Dimensions:0.9" x 6.3" x 9.3"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing Economics Marketing Marketing & Sales Product Management

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