The Business of Public Relations
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Book Overview
This book fills a void in both the professional and academic literature on the management of public relations. Using systems theory, it approaches public relations as an organizational subsystem. The author defines a functional framework for the practice of public relations consistent with contemporary management theory. In addition, the book presents a practice management model for application in both corporate and counselor settings; develops this model to elaborate the role of the PR unit; and meets the development-related informational needs of both organizational and counselor practitioners in terms of human resources management, fiscal services, and insurance. Chapters include discussions on the development of employee incentives, pensions, profit sharing systems, and the sale and merger of consultant practices. Each chapter is accompanied by model programs with examples and the specifics of their applications.
Format:Paperback
Language:English
ISBN:0275926494
ISBN13:9780275926496
Release Date:February 1987
Publisher:Praeger
Length:342 Pages
Weight:1.02 lbs.
Dimensions:0.7" x 6.0" x 9.0"
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