The Cambridge Handbook of Consumer Psychology

(Part of the Cambridge Handbooks in Psychology Series)

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Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:1107069203

ISBN13:9781107069206

Release Date:September 2015

Publisher:Cambridge University Press

Length:780 Pages

Weight:3.00 lbs.

Dimensions:1.4" x 7.1" x 10.3"

Related Subjects

Business Business & Investing Economics Psychology

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The Cambridge Handbook of Consumer Psychology

(Part of the Cambridge Handbooks in Psychology Series)

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