The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado
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The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry. Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts: * How high-tech market develop * How to specify a winning market development strategy * How to plan go-to-market programmes at different points in the life cycle. Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be - and are being - used to stay on top in any economic climate.
Format:Paperback
Language:English
ISBN:1841124680
ISBN13:9781841124681
Release Date:September 2005
Publisher:Capstone
Length:352 Pages
Weight:3.00 lbs.
Dimensions:0.8" x 7.1" x 8.4"
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