The brain is like Google. It ranks things by referral. Engaging books trigger a response in multiple parts of the brain and thereby get ranked more highly by it. And books that get highly ranked become 'must buys'. The Chemistry of Reading is a writing craft book that explores how the body reacts during the reading experience and how writers can harness that knowledge to create unforgettable stories that arouse multiple parts of the readers' brain-how the chemistry works (in digestible plain-English), why you should exploit that as a writer of commercial fiction, and the toolkit you'll need to do that.
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