The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

by Sut Jhally

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This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.

Format:Paperback

Language:English

ISBN:041590353X

ISBN13:9780415903530

Release Date:June 2014

Publisher:Routledge

Length:240 Pages

Weight:0.80 lbs.

Dimensions:0.6" x 6.1" x 9.2"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Communication & Journalism Communication & Media Studies Marketing & Sales Media Studies Politics & Social Sciences Popular Economics Social Science Social Sciences Textbooks

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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

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