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Book Overview
The Right Phrase forEvery Sales Situation
A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you're cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in sayingthe right thing to the right person at the right time.
The CompleteBook of Perfect Phrases for High-Performing Sales Professionals isthe ultimate field guide for speaking and writing your way to salessuccess. You'll find perfect phrases for:
Lead GenerationTurn cold calls into profitable relationshipsExpand your customer baseWrite engaging letters and e-mails
Sales CallsGet access to decision makersPresent your product in compelling languageResist objections and stalling tactics
Customer ServiceDevelop a rapport with every clientHandle the most difficult of customersClose every conversation on a positive note
Related Subjects
Business Business & Finance Business & Investing Economics Marketing & Sales Sales Sales & SellingCustomer Reviews
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