Concise Encyclopedia of Advertising

by Kenneth E. Clow, Donald Baack, David L Loudon, et al.

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At your fingertips--find advertising terms and concepts quickly and easily in this A-Z reference guide As with many institutions, advertising has developed its own vocabulary. While some terms and... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0789022117

ISBN13:9780789022110

Release Date:March 2005

Publisher:Routledge

Length:228 Pages

Weight:0.92 lbs.

Dimensions:0.6" x 6.1" x 8.5"

Related Subjects

Business Business & Investing

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Concise Encyclopedia of Advertising

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