Until now, the relationship between a company and its customers or suppliers has consisted of arms-length haggling over the price of a part or a service. Today, reveals alliance expert Jordan D.... This description may be from another edition of this product.
Author Jordan D. Lewis uses the experiences of four major companies - Motorola, Philips Consumer Electronics Company, Marks & Spencer and Chrysler - to show the benefits of creating an alliance with your suppliers. The book, which is thorough and complete, if a bit long-winded, explains the benefits of such customer-supplier alliances, shows how to get started if you want to form a partnership and spells out how to maintain the relationship. The obligatory tables and figures are conveniently listed right after the table of contents. If you are in a huge rush, you can skip the book and just read the tables, because you will probably get a condensed version of the same information. But we at getAbstract think you'll enjoy reading how these four companies fumbled through the awkward initial stages of customer-supplier alliances and then emerged into trend-setting, money-making success.
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