The Consistent Consumer Revised and Expanded

by Ken Beller, Steve Weiss, Louis Patler

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Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0980138299

ISBN13:9780980138290

Release Date:May 2013

Publisher:Lts Press

Length:326 Pages

Weight:1.05 lbs.

Dimensions:0.7" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Demography Economics Social Science Social Sciences

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