In "The Consultant's Manual", Thomas Greenbaum presents a concise, well-thought-out guide for starting a consulting business. Although a bit outdated (published in 1990), the content of Greenbaum's manual is just as applicable now as it was in the 1990's. His first chapter deals with marketing, a good place to start. He stresses that focusing on a target market and defining what you have to offer are the key aspects of building...
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I am setting up a small consulting business and found The Consultant's Manual by Thomas L. Greenbaum to be extremely informative and quite valuable in the detail that it provided on the planning and implementation of a successful consulting business. It was highly recommended by my colleagues and friends. I would pass that recommendation on to anyone who is in the process of setting up a consulting business.
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L'expert-conseil se trouve couronne de succes lorsqu'il fait bien son boulot et, tres important, lorsqu'il ne bouge pas sur les honoraires a recevoir. Il ne faut jamais oublier que les clients sont des decisives chez eux, qu'ils cherchent toujours a minimiser les frais et maximiser le travail des autres. Alors il vaut mieux demander les honoraires les plus hauts possibles parce que la concurrence et la technologie, ca change...
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It doesn't come with a free CD, accompanying website or an appendix of checklists. There's not even a photo of the author. It's not about how to consult (the part you're excited about!), it is, rather, about how to run your consulting business for a living (the part you're not particularly excited about, but is necessary). Based on Greenbaum's Harvard consulting course (which is what attracted me to the text, along with,...
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Making money as a consultant means meeting prospective clients who are decision makers within their businesses and standing by your fees, because you never know when competition and technology will get the better of you. Also, it means getting business prospects to think of you, not only as a customer of advertising and print shops, but as a breadwinner too who likes cashing regular paychecks. You can get paid to make business-boosting...
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