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Paperback The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again Book
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ISBN: 0997050802

ISBN13: 9780997050806

The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again

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Book Overview

The Content Formula answers the biggest question currently on marketer's minds: what is the ROI of content marketing?This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.

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Business Business & Investing Economics

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