The Corporate Brand

by Nicholas Ind

No Customer Reviews

Select Format

Select Condition

Book Overview

What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a company's reputation to its audience. It is about far more than names and logos. A successful corporate brand links the corporate name to the company's distinctive qualities such as service or value. This book's fundamental premise is that organisations should use all forms of communication - be they performance of products and services, the action of employees or advertising - to build interactive relationships with their audience. It shows how successful corporate brands build and maintain both 'corporate identity' and reputation.

Format:Hardcover

Language:English

ISBN:0333674723

ISBN13:9780333674727

Release Date:June 1997

Publisher:Palgrave MacMillan

Length:184 Pages

Weight:0.89 lbs.

Dimensions:0.6" x 5.5" x 8.5"

Related Subjects

Accounting Accounting & Finance Advertising Biography & History Business Business & Finance Business & Investing Company Profiles Economics Management & Leadership Marketing Marketing & Sales Product Management Public Relations Systems & Planning Textbooks

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2025 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ^® and the ThriftBooks ^® logo are registered trademarks of Thrift Books Global, LLC

The Corporate Brand

Select Format

Select Condition

Recommended

Book Overview

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us