The Customer Delight Principle: Exceeding Customers' Expectations for Bottom-Line Success

by Timothy L. Keiningham, Terry G. Vavra, Terry Vavra

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Presents techniques to move your customers beyond mere satisfaction. This book reveals how leading marketers consistently retain and grow their customer bases by moving beyond satisfaction to discover... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0658010042

ISBN13:9780658010040

Release Date:July 2001

Publisher:McGraw-Hill

Length:192 Pages

Weight:1.10 lbs.

Dimensions:0.8" x 6.4" x 9.3"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing Communications Industries & Professions Marketing Marketing & Sales Skills

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The Customer Delight Principle: Exceeding Customers' Expectations for Bottom-Line Success

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