The Customer Service Planner: Published in Association with the Chartered Institute of Marketing
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Packed with illustrations, checklists, quizzes and anecdotes, this book gives an easy, practical approach to the increasingly important topic of customer service. This book will guide you through the processes and systems necessary to obtain and sustain superior customer service in the marketplace. The Customer Service Planner is intended for busy marketing, distribution and sales managers and assumes no formal management training. It also gives undergraduate and postgraduate marketing students a flavour of the practicalities of the business world. Packed with illustrations, checklists, quizzes and anecdotes, this book gives an easy, practical approach to the increasingly important topic of customer service. This book will guide you through the processes and systems necessary to obtain and sustain superior customer service in the marketplace. The Customer Service Planner is intended for busy marketing, distribution and sales managers and assumes no formal management training. It also gives undergraduate and postgraduate marketing students a flavour of the practicalities of the business world. Written by leading figure in marketing industry Endorsed by the CIM Packed with illustrations, checklists, quizzes and anecdotes
Format:Paperback
Language:English
ISBN:0750617101
ISBN13:9780750617109
Release Date:December 1993
Publisher:Butterworth-Heinemann
Length:125 Pages
Weight:0.40 lbs.
Dimensions:0.4" x 6.0" x 9.1"
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