Skip to content
Menu Button
Scan a barcode
Scan
My Lists
Scan a barcode
Scan
Hardcover The Diffusion of Innovations: A Communication Science Perspective Book
Share to Facebook
Share to Pinterest
Share to Twitter

ISBN: 1433110830

ISBN13: 9781433110832

The Diffusion of Innovations: A Communication Science Perspective

by
No Customer Reviews

Select Format

Select Condition ThriftBooks Help Icon

Recommended

Format: Hardcover

Condition: Like New

$100.79
Save $10.46!
List Price $111.25
Almost Gone, Only 1 Left!
Add to Wish List

Book Overview

In the last edition of the Diffusion of Innovations , Everett Rogers challenged diffusion scholars to move beyond the methods and models of the past, recognize the limitation of prior approaches, and broaden the conceptions of the diffusion of innovations. This book answers that call. It brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process. Using approaches ranging from mathematical modeling and multidimensional scaling to network analysis and agent-based modeling, chapters critically examine the current theoretical and methodological approaches in diffusion research and present novel ways to understand the process. Each chapter expands the scope of diffusion theory and lays the groundwork for the next generation of scholarship. The book is a must-read for anyone wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, policy makers, and individuals and organizations working on changing the status quo. It is recommended as a supplementary text for upper-level undergraduate and graduate courses in communication, business and management, information science, and sociology.

Related Subjects

Business Business & Investing Engineering Social Science Social Sciences Technology

Customer Reviews

0 rating
Write a review
Trustpilot

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Follow Us

Link to Facebook
Link to Twitter
Link to Pinterest
Link to Tumblr
Link to Instagram
Copyright © 2025 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured