The Digital Business Start-Up Workbook: The Ultimate Step-By-Step Guide to Succeeding Online from Start-Up to Exit

How do I know if my idea will work?
How do I decide on the business model?
How do I find my audience?

Your digital business start-up journey begins here.

From the bestselling author of The Small Business Start-upWorkbook, Cheryl Rickman brings you a thoroughly practicalguide to starting up a digital business, covering the full journeyfrom idea to exit, with easy-to-implement strategies to make youronline venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learnedby business leaders, this workbook will guide you through each stepof digital business.

Learn how to:

- Assess whether your business idea will workonline/digitally
- Choose the right business model for your proposition andavoid wasting time
- Assess demand, viability and uncover untapped needs andgaps in the market
- Build a usable, engaging website and mobile app
- Create a buzz using social networking
- Drive high quality traffic to your site and convertvisitors into paying customers
- Use search engine optimization (SEO) and marketing (SEM)tools effectively
- Raise finance and protect your business
- Build and maintain a strong brand
- Recruit and retain a strong team
- Sell the business or find a suitable successor.

Reviews for the book:

"If you want advice on starting your own internetbusiness, don't ask me, read this book instead. It is moreup-to-date and costs far less than a good lunch." NickJenkins, Founder of Moonpig.com

"This book excels in providing practical guidance onhow to create a successful digital business which exceeds customerexpectations and keeps customers happy each step of theway." Scott Weavers-Wright, CEO of Kiddicare.com, and MDof Morrison.com (non-food)

"If you read just one book on digital business, make it thisone... It is inspirational, informative and interactive in equalmeasure. Highly recommended " Rowan Gormley, Founder andCEO of NakedWines.com

"Interspersed with inspiring and useful stories fromsuccessful entrepreneurs, this book can help aspiring businessowners through a step-by-step process of refining their start-upideas and building a solid business." Elizabeth Varley, Founder and CEO of TechHub