The Direct Marketing Handbook
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Book Overview
This guide gives users swifter access and wider coverage of the proven strategies, techniques, and insights of the field's leading lights: Jo-Von Tucker on catalogue marketing; Lee Epstein on postal... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0070460272
ISBN13:9780070460270
Release Date:January 1992
Publisher:McGraw-Hill Companies
Length:827 Pages
Weight:2.95 lbs.
Dimensions:2.5" x 6.4" x 9.3"
Customer Reviews
1 rating
Very informative, practical information-- not just theory.
Published by Thriftbooks.com User , 28 years ago
A great book for people with some direct mail backgroud- its helps to have a basic understaning of the topics discussed before you jump into this book, Much of the information in the book won't be given to you by the "higher-ups" in your company. This is a encellent book if you want to get ahead in the profession
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