The Discourse of Advertising
No Customer Reviews
Select Format
Select Condition 
Book Overview
The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy, Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
Format:Hardcover
Language:English
ISBN:0415234549
ISBN13:9780415234542
Release Date:July 2001
Publisher:Routledge
Length:268 Pages
Weight:1.30 lbs.
Dimensions:0.7" x 6.1" x 9.5"
Related Subjects
Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Criticism & Theory History & Criticism Humanities Language Arts Linguistics Marketing & Sales Movements & Periods Politics & Social Sciences Postmodernism Social Science Social Sciences Textbooks Words, Language & GrammarCustomer Reviews
0 rating
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
