The Encyclopedia of Attorney Marketing: Volume Two--Client Relations and Referrals

THE ENCYCLOPEDIA OF ATTORNEY MARKETING: VOLUME TWO-CLIENT RELATIONS AND REFERRALS

Would you like to get more clients? Increase your income? Build a more successful law practice?The Encyclopedia of Attorney Marketing is a collection of marketing and practice-building ideas that shows you how to do all that-in as little as 15 minutes a day.

You'll learn how to bring in more clients (and better clients), improve your workflow, increase your income, and build a more satisfying and rewarding legal career.

In short, you'll learn how to earn more without working more.

There are five volumes in the series, each of which can be purchased separately:
Volume One: General Marketing and Practice Development Volume Two: Client Relations and Referrals (This volume)Volume Three: Marketing OnlineVolume Four: ProductivityVolume Five: Professional and Personal SuccessHere's a small sample of what you'll learn in Volume Two:
How to get prospective clients to make-and keep-an appointment, and how to get them to sign upThe seven reasons prospective clients WON'T hire you (and what to do about them)How to get first-time clients to "buy" your other servicesSimple ways to get more referrals-without asking for referralsWhat to include in your "new client 'welcome' letter" to increase client retentionWhat to say to a client (or prospective client) who says you charge too muchHow to use your "new client intake sheet" to easily get more referralsHow to break bad news to a client (so they don't blame you)How to make a good second impression (AKA-what to do when you mess up)Why you need a "Focus 30" list-and how to use it to bring in all the business you can handleA simple way to use your business card to get more referralsAnd much moreThe author of this series, David M. Ward, is an attorney who practiced for more than 20 years and now consults with attorneys about marketing and productivity. He is the founder of The Attorney Marketing Center, where most of these posts first appeared.

In these essays, Ward provides simple and practical ideas to help you build a more successful practice-and enjoy the practice you build. You'll learn what to do and how to do it, without spending a lot of time (or money) on marketing or doing anything you don't want to do.

If you're ready to get more clients and increase your income. . .

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Note: Get the Kindle book FREE when you buy the paperback version. Details are inside the paperback.