The Essence of Consumer Behaviour

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Aims to help managers and students quickly understand why consumers make the decisions they do - and how to influence those decisions. This book discusses the importance of understanding consumer... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0135731224

ISBN13:9780135731222

Release Date:January 1997

Publisher:FT Prenticehall

Length:224 Pages

Weight:0.84 lbs.

Dimensions:0.4" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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The Essence of Consumer Behaviour

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