As American politics and television became more closely intertwined in the early 1960s, each underwent enormous and long-lasting changes. In The Expanding Vista , originally published in 1990 (Oxford University Press), Mary Ann Watson looks at how television was woven into the events and policies of John Kennedy's presidency, not only in his unprecedented use of the medium in campaigning and image projection, but in the vigorous efforts of his administration to regulate and improve the content of network programs. Examining the legacy of the New Frontier and its relationship to the new medium, she traces the Kennedy influence across a spectrum of programming that includes news, documentary, drama, situation comedy, advertising, children's shows, and educational TV. Through extensive archival research and oral histories Watson reconstructs key moments of an extraordinary time in the television age. The Expanding Vista 's analysis and interpretation of that era continue to enlighten our understanding of culture and communication as the themes sounded in the 1960s resonate in today's complex media marketplace.
Televisions rocky development is captured in this wonderful book. It covers the start of TV and the types of shows that were on. It comes in just after the game show scandals and focuses on the more violent programs that Newt Minow the head of the FCC tried to regulate. IT looks at children programming development and the idea of news. You get a sense of the presidential debates and how they brought TV in as a popular medium but the touching tribute comes at the end. When Kennedy is killed the major networks stop programming and realize their responsibilities to the country. This book is wonderfully written and is a great addition to any post world war 2 historiography.
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