The Financial Times Essential Guide to Business Writing: How to Write to Engage, Persuade and Sell
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Book Overview
Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and donts of successful business writing and essential tips that are proven to make your writing more effective. It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the worlds best advertising writers, which you can use to great effect in your own business writing.
Format:Paperback
Language:English
ISBN:0273761137
ISBN13:9780273761136
Release Date:January 2011
Publisher:FT Press
Length:176 Pages
Weight:0.68 lbs.
Dimensions:0.6" x 5.4" x 8.4"
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