The Fine Art of Advertising
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Book Overview
A provocative look at modern-day advertising explores how the boundaries between fine art and marketing have disappeared as advertisers use famous works of art to sell their products and artists... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:1584792221
ISBN13:9781584792222
Release Date:May 2003
Publisher:Harry N. Abrams
Length:144 Pages
Weight:2.05 lbs.
Dimensions:10.4" x 0.6" x 9.4"
Related Subjects
Accounting Accounting & Finance Advertising Business & Investing Design Marketing & SalesCustomer Reviews
2 ratings
well crafted book
Published by Thriftbooks.com User , 18 years ago
if you are looking for an art meets advertising intro book, this mgiht be for you. it just touches the surface and is an interesting read
The Art in Ads
Published by Thriftbooks.com User , 21 years ago
This is a book that will appeal to everyone interested in the connection between art and advertising, how they have influenced each other and continue to do so. It provides a short course in both art history and ad history. The writing is alive and engaging. There are hundreds of ads accompanied by the art that influenced them. Missing, however, is any mention of the early Kodak ads based on photos by Ansel Adams, Paul Strand, Edward Weston, and more recently Paul Caponigro, Jerry Uelsmann and others.
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