This memoir of Everett M. Rogers, the pioneer of the Diffusion of Innovations Theory, contains stories of his boyhood days on the family farm in the 1930s, a way of life that has now disappeared. The stories are mixed with anecdotes from his education and academic career as well as a poignant account of his battle with cancer.
Format:Paperback
Language:English
ISBN:9814136115
ISBN13:9789814136112
Release Date:July 2008
Publisher:Asian Media Information & Communication Centre (AMIC)
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