The Fundamentals of Digital Fashion Marketing
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The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. With a lucid writing style and infographics that are ideal for visual learners, Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studios from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers. Book jacket.
Format:Paperback
Language:English
ISBN:1474220851
ISBN13:9781474220859
Release Date:April 2017
Publisher:Bloomsbury Visual Arts
Length:216 Pages
Weight:1.50 lbs.
Dimensions:0.6" x 7.9" x 9.0"
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