In this book, author Jim Butler outlines what smart bridal retailers will do to connect with brides and succeed now and in the future. The book outlines specific strategies retailers can use to stand out in a competitive landscape where factories and internet vendors are going direct to brides and still get the sale.
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.