Introduction PART I: A NEW DECISION-MAKING MODEL Don't Follow the Rules, But Do Embrace Case-based Reasoning Why It Matters: Greater Profit through Better Choices Software Based on the Science of Decision-Making: Tools Organizations Can Use PART II: THE SOFTWARE ARGUMENT Identify and Design around the Pain Points Gather and Index the Right Stories and Expertise The Prototype PART III: IMPLEMENTATION: PROBLEMS AND POSSIBILITIES The Human Factor: Reflect the Particular Cognitive and Emotional Responses of Users Emphasize Cause-and-Effect over Precision Analysis Obstacles and Opportunities
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