The Great Marketing Turnaround: The Age of the Individual--and How To Profit From It (Plume)

By Stan Rapp

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The authors of MaxiMarketing offer the first comprehensive look at the concepts, tools, and techniques that today's most innovative companies are using to tap new markets with high-tech, highly... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0133655601

ISBN13:9780133655605

Release Date:January 1990

Publisher:Prentice Hall

Length:336 Pages

Weight:1.55 lbs.

Dimensions:1.1" x 6.3" x 9.3"

Related Subjects

Business Business & Investing Economics Management & Leadership Marketing Marketing & Sales Popular Economics Sales & Selling

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The Great Marketing Turnaround: The Age of the Individual--and How To Profit From It (Plume)

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